Andrew Brent

The Oxford Handbook of Tropical Medicine, fourth edition is the definitive resource for medical problems in tropical regions, and in low-resource settings. Comprehensive in scope, and concise in style, this portable guide ensures that you always have the vital information you need at your fingertips.Fully revised and updated for its fourth edition, it includes brand new chapters on humanitarian crises, poisoning and envenoming, nosocomial infections, and antibiotic resistance. The paediatric illness sections have been expanded, and website links have been fully updated and extended. With the clear, easy-reference style of the trusted Oxford Handbook format, written and reviewed by an international team of clinical experts, this is a truly global handbook and an essential resource. Makesure you never leave home without it!

Shortlisted for the CMI's Management Book of the Year Award 2018 and the Business Book Awards 2018 Growth can be the most important attribute that any business can have, and yet is commonly the least well-managed area of a business' operations. Explaining why this is, The Growth Director's Secret examines the structural/cultural factors that hold many conventionally-organized companies back. The book explores important new insights from neurological research, which reveal near-universal misunderstandings about consumer motivations, shopping behaviour and brand choice. Andy Brent shows how these flaws lead many businesses to develop bland, undifferentiated consumer propositions and wasteful commercial/marketing plans, which condemn them to year upon year of stagnant growth. The book challenges much current commercial and marketing thinking, and introduces important new ideas such · The Big Growth Mistake that almost all companies make;· Shopping on Auto-pilot;· the crucial Moments of Maximum Emotional Impact (MoMIs) where all brand choice decisions are made; and · Marketing at Open Minds – a challenging new way to think about building growth-orientated marketing plans. The Growth Director's Secret is essential reading for business owners and managers, proposing a challenging and innovative Growth Paradigm for companies who want to break the constraints of conventional business thinking and set themselves up for significant, sustained, profitable growth.

This book is not a novel one reads from the beginning to the end. It is a series of essays on contemporary subjects from as popular a subject as an intimacy between sexes to as sublime as an entropy of civilizations. The text is interspaced with a few short poems or verses, a few illustrations and some jokes to lighten the mood. The essays do not stray from controversy. Just the opposite, most of them could be qualified as politically incorrect. The author subscribes to the view that political correctness is a scourge of our times and that it was forced upon us for somebody's benefit and/or protection.