Adam Alter

A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every dayMost of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us—such as color’s influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.

Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

A groundbreaking guide to breaking free from the thoughts, habits, jobs, relationships, and even business models that prevent us from achieving our full potential.Almost everyone feels stuck in some way. Whether you’re muddling through a midlife crisis, wrestling writer’s block, trapped in a thankless job, or trying to remedy a fraying friendship, the resulting emotion is usually a mix of anxiety, uncertainty, fear, anger, and numbness. But it doesn’t have to be this way. Anatomy of a Breakthrough is the roadmap we all need to escape our inertia and flourish in the face of friction. Adam Alter has spent the past two decades studying how people become stuck and how they free themselves to thrive. Here he reveals the formula he and other researchers have uncovered. The solution rests on a process that he calls a friction audit—a systematic procedure that uncovers why a person or organization is stuck, and then suggests a path to progress. The friction audit states that people and organizations get unstuck when they overcome three sources of HEART (unhelpful emotions); HEAD (unhelpful patterns of thought); and HABIT (unhelpful behaviors). Despite the ubiquity of friction, there are many great “unstickers” hidden in plain sight among us and Alter shines a light on some exceptional stories to share their valuable lessons with us. He tells us about the sub-elite swimmer who unstuck himself twice to win two Olympic gold medals, the actor who faced countless rejections before gaining worldwide fame, the renowned painter who became paralyzed and had to relearn to paint with a brush strapped to his wrist, and Alter’s own story of getting unstuck from a college degree that made him deeply unhappy. Artfully weaving together scientific studies, anecdotes, and interviews, Alter teaches us that getting stuck is a feature rather than a glitch on the road to thriving, but with the right tweaks and corrections we can reach even our loftiest targets.

Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave.

We all know screens and social media are incredibly addictive, but why? And is there anything we can actually do about it? Psychologist Adam Alter explores these questions and shares practical steps for managing the rise of social media and screen addiction in our lives.Link: https://www.calm.com/masterclass

'This book is phenomenal' - Steven Bartlett on Diary of a CEO'Brilliant. I loved it' - Malcolm Gladwell'Important, entertaining, practical, and timely' - Arianna HuffingtonAnatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential. All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through?Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through.Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great 'unstickers' amongst us, Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realise their goals.

Un ghid inovator despre cum sa ne eliberam de gandurile, obiceiurile, joburile, relatiile si chiar de modelele de afaceri care ne impiedica sa ne atingem potentialul deplin. Aproape toata lumea se confrunta cu un blocaj, intr-un fel sau altul. Fie ca treci printr-o criza a varstei mijlocii, ca te lupti cu un blocaj ca scriitor, ca esti prizonierul unui job lipsit de satisfactii sau ca incerci sa repari o prietenie care se destrama, emotia care rezulta este de obicei o combinatie de anxietate, incertitudine, teama, furie si paralizie. Dar nu trebuie sa fie astfel. Anatomia unei reusite este ghidul de care avem cu totii nevoie pentru a scapa de inertie si pentru a inflori atunci cand intampinam obstacole. Adam Alter si-a petrecut ultimele doua decenii studiind modul in care oamenii ajung sa se blocheze si cum se elibereaza pentru a prospera. In aceasta carte ne dezvaluie formula pe care a descoperit-o impreuna cu alti cercetatori. Solutia se bazeaza pe un proces pe care el il numeste analiza impedimentelor - o procedura sistematica, care dezvaluie motivele pentru care o persoana sau o organizatie se blocheaza, iar apoi sugereaza o cale de a progresa. Analiza impedimentelor arata ca oamenii si organizatiile depasesc blocajele cand controleaza cele trei surse ale INIMA (emotiile nefolositoare); CAPUL (tiparele de gandire nefolositoare); si OBICEIUL (comportamentele nefolositoare).

A groundbreaking guide to breaking free from the thoughts, habits, jobs, relationships, and even business models that prevent us from achieving our full potential.Almost everyone feels stuck in some way. Whether you're muddling through a midlife crisis, wrestling writer's block, trapped in a thankless job, or trying to remedy a fraying friendship, the resulting emotion is usually a mix of anxiety, uncertainty, fear, anger, and numbness. But it doesn't have to be this way. Break Free is the roadmap we all need to escape our inertia and flourish in the face of friction. Adam Alter has spent the past two decades studying how people become stuck and how they free themselves to thrive. Here he reveals the formula he and other researchers have uncovered. The solution rests on a process that he calls a friction audit--a systematic procedure that uncovers why a person or organization is stuck, and then suggests a path to progress. The friction audit states that people and organizations get unstuck when they overcome three sources of HEART (unhelpful emotions); HEAD (unhelpful patterns of thought); and HABIT (unhelpful behaviors). Despite the ubiquity of friction, there are many great "unstickers" hidden in plain sight among us and Alter shines a light on some exceptional stories to share their valuable lessons with us. He tells us about the sub-elite swimmer who unstuck himself twice to win two Olympic gold medals, the actor who faced countless rejections before gaining worldwide fame, the renowned painter who became paralyzed and had to relearn to paint with a brush strapped to his wrist, and Alter's own story of getting unstuck from a college degree that made him deeply unhappy. Artfully weaving together scientific studies, anecdotes, and interviews, Alter teaches us that getting stuck is a feature rather than a glitch on the road to thriving, but with the right tweaks and corrections we can reach even our loftiest targets.

Um guia inovador para se libertar de pensamentos, hábitos, trabalhos e relacionamentos que nos impedem de alcançar o potencial máximo.Quem nunca se viu empacado em algum momento ou aspecto da vida? Seja a carreira estagnada, relacionamentos insatisfatórios, uma crise da meia-idade ou o famoso bloqueio criativo — sentir-se paralisado gera angústia, ansiedade, medo e até raiva, mas é bem mais comum do que se imagina. Um passo adiante traz o roteiro ideal para escaparmos da inércia e nos movermos em direção a novos objetivos.Baseado em estudos de psicologia social e em entrevistas com mais de uma centena de profissionais em diversas áreas que, num dado momento da vida, se sentiram frustrados e estagnados, Adam Alter explora as razões pelas quais as pessoas ficam empacadas e como elas podem superar o problema.Com exemplos inspiradores, o autor mostra que a estagnação é mais do que um incômodo é algo sério, que não pode ser resolvido apenas com ideias antigas. É crucial saber mudar a estratégia para dar o próximo passo. Este livro fornece a combinação certa de ferramentas emocionais, mentais e comportamentais necessárias para vencer a batalha contra a estagnação."Uma brilhante história investigativa sobre as fontes da criatividade humana. Adorei." —Malcolm Gladwell, escritor best-seller e autor de Fora de série – Outliers "Baseado na ciência e repleto de histórias, Um passo adiante é um antídoto para o nosso inimigo número 1: a inércia." — Angela Duckworth, professora de psicologia na Universidade da Pensilvânia e autora de o poder da paixão e da perseverança

Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Titles In This Anatomy of a Breakthrough [Hardcover] Irresistible Drunk Tank Pink Adam Alter 3 Books Collection Set (Anatomy of a Breakthrough [Hardcover], Irresistible, Drunk Tank Pink): “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Anatomy of a Breakthrough [Hardcover]: Almost everyone feels stuck in some way. Whether you’re muddling through a midlife crisis, wrestling writer’s block, trapped in a thankless job, or trying to remedy a fraying friendship, the resulting emotion is usually a mix of anxiety, uncertainty, fear, anger, and numbness. But it doesn’t have to be this way. Anatomy of a Breakthrough is the roadmap we all need to escape our inertia and flourish in the face of friction. Drunk Tank Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples.

Um estudo definitivo sobre o vício comportamental, um problema a que todos nós estamos sujeitos em razão das irresistíveis tecnologias digitais do mundo de hoje.Somos obcecados com nossos e-mails e redes sociais, e passamos horas usando nossos smartphones. Neste livro revolucionário, o professor de psicologia e marketing Adam Alter analisa o crescimento do vício comportamental, e explica por que a maioria dos produtos de hoje é irresistível. Apesar de essas tecnologias milagrosas encurtarem as distâncias que nos separam, seu magnetismo extraordinário – e às vezes prejudicial – não é mero acaso. As empresas que criam tais produtos se esforçam para torná-los quase impossíveis de serem deixados de lado. Em Irresistível, por meio de histórias e exemplos com os quais os leitores facilmente se identificarão, Alter analisa o mecanismo dos vícios comportamentais para explicar como fazer bom uso das tecnologias — para melhorar a maneira como nos comunicamos uns com os outros, gastamos e economizamos dinheiro ou definimos os limites entre trabalho e lazer — e como mitigar seus efeitos mais nocivos em termos de bem-estar, saúde e felicidade."Leitura essencial para quem já se perguntou por que algumas experiências são tão viciantes e como retomar o controle do seu tempo, finanças e relacionamento." — Charles Duhigg, autor de O poder do háPlease This audiobook is in Portuguese.